Product Lines
L'Oréal
Experience the new L'Oréal Serie Expert product line, created by pros for pros. L'Oréal scientists and hair artists worked hand in hand to create a product line protected by 43 patents and prioritizing 100% recycled plastics in its packaging. The new Serie Expert has been reengineered both inside and out to deliver peak performance.
Kérastase
Kérastase continues to create bespoke products and treatments that satisfy the desire for exceptional hair. Kérastase was also the first line to endow the hairdresser with a more intimate role in hair care prescription, supported by the scientists of L'Oréal Advanced Research. Iconic products continue to benefit from the unique Kérastase blend of expertise and innovation with a deeply sensorial, personalized experience.
Oribe
These are the products of the hair obsessed. Oribe blends craftsmanship, performance, and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care. This line is dermatologist tested and award-winning. Oribe products are cruelty-free, color and keratin safe, and have UV protection for hair.
K18
Powered by biotechnology, K18 is designed to repair hair from the inside out. This clinically proven formula restores strength, softness, and elasticity in just minutes—reversing damage from color, heat, and chemical services. Clean, lightweight, and highly effective, it’s the future of healthy hair.